Press & Media

Co Founders of Peace Love & Happiness- John Paul DeJoria & Gary Spellman sing with Del Castillo at the 2013 Concert

Peace*Love*Happiness TM Ride 2012 10th Anniversary


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The Ultimate in Beauty


Austinite Laurie Spellman set out to learn what a woman, a business owner and a fashionista need to get by. Her answer was a professional cosmetics line that was versatile, fun, sexy and of course, classy.

The self-described Southern belle has a passion for fashion, beauty and business. She poured that passion into Ultimate Face Cosmetics, a professional cosmetics line she launched almost 10 years ago. The cosmetics are distributed from Austin throughout the United States and Eastern Europe. It is the preferred vendor to Paul Mitchell the School, and it is distributed by professional beauty suppliers like Armstrong McCall and Salon Centric. The cosmetics are also sold to salon professionals who use makeup in their salon portfolio and online through her website.

The line contains 18 custom formulas and everything from lip gloss to creamy blushes in a range of shades to create flawless skin, dazzling lips and spectacular eyes.

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Eloise DeJoria Joins Ultimate Face as a Partner


Austin, Texas, May 5, 2011 – Ultimate Face Cosmetics, Inc. announces that Eloise DeJoria – actress and wife of beauty industry icon, John Paul DeJoria of John Paul Mitchell Systems – will join the well established company as a partner. The first public announcement came from John Paul DeJoria on May 2, 2011 at Paul Mitchell® The School Owner’s - Summit in Newport Beach, CA.

Ultimate Face®, a company boasting 9 years of success in the professional beauty industry, looks forward to the experience and insight that Eloise will bring. The extensive experience that Eloise has had on fashion, photo, and movie sets will be invaluable in her new role. Eloise will work closely with Ultimate Face’s Co-founder and creative force, Laurie B. Spellman in the areas of Research and Development, and helping to keep the products on the cutting edge. The company plans to launch several new products in the coming seasons.

The cosmetic company, founded on the core values of Philanthropy, Education, and Fashion, proved to be a perfect fit for the high profile actress, spokes model and devoted mother.

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Ultimate Face® Founded & Sponsored Event

Ultimate Face® believes that everyone in a community is responsible for the community. We believe in giving back and the joy of making the world a better place.

About Peace, Love, and Happiness

The Peace●Love●Happiness Charity Motorcycle Ride was conceived, in 2002, while two bikers were cruising through the Texas Hill Country. During a pit stop At Poodies, they heard a story of how horribly an Austin Police Officer was being criticized for risking his life to save another, John Paul Dejoria; “Captain of Industry”
and “Steward of the Planet” along with his friend, Gary Spellman, decided to take a stand. They would create an event that not only helped the abused and neglected children of Austin, who are in desperate need of love and shelter, but also the families of the fallen men and women who keep our communities safe. Peace●Love●Happiness is proud to support a worthwhile charitable cause; The 100 Club of Central Texas.The PLH Charity ride highlights all the best things about Austin: music, food, scenic roads, special places, plus the spirit and the soul of the city -- it’s community. It’s our community! That’s why, when we asked our celebrity friends like American ICON and Film legend Peter Fonda, The world greatest daredevil Kaptain Robbie Knievel, Governor Rick Perry and many more to join us, they did so without hesitation. We ask you to join us too! This kind of involvement from celebrities draws crowds of bikers, fans, and media coverage each year to the event. Since its inception in 2003, the annual events have raised more than $500,000! to learn how you can be a part of the PLH

Peace, Love & Happiness 2011 Event is April 9th Visit for more information.

Check out the video here Rally Crashers - Peace Love Happiness

Visit 100 Club of Central Texas to register or donate.

Fashion Week at Bourbon Park April 2010 Review

Ultimate Face Cosmetics Inc. a platinum sponsor and the official exclusive runway makeup line for Fashion Week at Bourbon Park held April 8-11th, in the beautiful city of New Orleans, Louisiana. Our talented national team of professional makeup artists showcased designer looks creating flawless runway makeup. Fashion Week at Bourbon Park hosted 19 designers representing both National and International brands. Executive Director, Lanzer M. Robinson, welcomed each collection hosted which were Eros Clothing New Orleans, LA, DYME Empire Atlanta, GA, LED Apparel Atlanta, GA., Julius LaCour Chicago, IL, Sharrari Couture Dallas, Texas and NYC, Kirstie Morris Austrailia, ImaniLia NYC, Pretty Birdie South Carolina, ZSEGA Los Angeles, CA, Reign St. Louis, MO, Nisza NYC, Suzanne Lay St. Louis, MO. Nwakaego Odigwe Atlanta, GA and Dallas, TX, Dope Clothing Baton Rouge, LA., Come Up Kidz New Orleans, LA., Skulldelys New Orleans, Louisiana, Fashion Institute of New Orleans, Louisiana, Phalon Deshun Couture of Fort Worth, Texas, Mocca Couture Houston, Texas, Coco Bourgeosie of Dallas, Texas. For information on the 2011 event visit Bourbon Park.

To see the Ultimate Face® Team in action back stage go to: